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Avoid these 6 common branding mistakes—and unleash your full potential

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This workbook highlights that there are concrete steps you can take to avoid these common pitfalls in the future—and recover from any previous missteps. These exercises will help you vault over common tripwires and unleash your digital brand’s full potential.

  • Forgetting to differentiate your brand
  • Adopting the wrong trends
  • Not understanding your audience
  • Undermining your own brand
  • Putting your stakeholders before your audience
  • Setting unrealistic goals engagement

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