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Ecommerce: boosting business expansion, data optimisation, personalisation and profit

Whitepaper eCommerce
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Ecommerce sales in Western Europe reached £328.91 billion in 2022, up 116% from 2015, with the UK leading the market share at 26.5% and Germany following at 19.6%. Despite the growth, challenges remain in enhancing customer experience, building brand loyalty, and addressing issues like technology integration and complex payment options.

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