Ecommerce sales in Western Europe reached £328.91 billion in 2022, up 116% from 2015, with the UK leading the market share at 26.5% and Germany following at 19.6%. Despite the growth, challenges remain in enhancing customer experience, building brand loyalty, and addressing issues like technology integration and complex payment options.

Omnichannel retail offers new revenue streams and customer reach but presents challenges in fraud prevention. Fraudsters exploit weak points, like payment cancellations and stolen credit cards. Retailers must effectively manage fraud, invest in AI, and prioritize security to maintain consumer trust and optimize sales experiences across channels.

The way we shop has changed, with people increasingly looking to the convenience of buying online rather than making a trip to the shopping centre or high street. And with this shift has come a parallel move towards direct-to-consumer (DTC) selling, a model which cuts out intermediaries and calls for a more consumer-centric supply chain.

In this article learn how Riskified’s Policy Protect puts the merchant back in control as Joe Gelman, a product marketing manager at Riskified, a leader in ecommerce fraud and risk intelligence, commented “The only way to really deal with policy abuse is to get to the root of the problem.”

The article discusses how personalisation, agility and customer centric design are all key contributing factors to why companies should build and not buy their ecommerce platforms.

The Import One Stop Shop (IOSS) single VAT registration has removed confusion and cost through a simpler import process for export sales to EU consumers. Alex Baulf, senior director of global indirect tax at Avalara, explains how.

Having the right product information, in the right place, at the right time, could be the difference between success and failure when selling through online marketplaces.

An effective cloud strategy must include more than just moving everything to the cloud. For optimum business outcomes, organisations need a robust data strategy from migration to maintenance.