The transition to remote work was sudden and unexpected but as AP departments embark on making long-term process improvements, they need to consider how they can go remote with complete efficiency, flexibility and control. By reviewing the current trends in the industry and exploring proven ways to apply technology to increase process flexibility they can develop a concrete plan for digital transformation.

Telstra has just partnered with The Royal Opera House on a new digital transformation project. We’re building a fixed wireless network for this UK icon. Telstra team of consultants looked carefully at how it could consolidate the seven legacy networks from different vendors into a single secure, centrally managed solution. The network also needed to support its venue hire business and allow in-house, international teams and individuals to better communicate seamlessly. The Royal Opera House hires out a wide variety of spaces to third parties to host unforgettable events. Thus, the network needed to be secure and segmented with the appropriate bandwidth for each client. Telstra Purple’s consultancy team used the MoSCoW (Must Have, Should Have, Could Have, Won’t Have this time) methodology to prioritize the project’s requirements to ensure success, manage stakeholder expectations, and optimize the budget and resources.

The report underscores the need for further digital transformation in the events industry, emphasizing the importance of data management, audience engagement, and digital skills. It suggests strategies like creating content hubs, building communities, extending event lifecycles, and overcoming barriers to enhance digital maturity.