RavenConnects

Digital products are at the center of every company’s transformation strategy. But how do they know if they are making the right digital bets? How do they know what features and actions in the product lead to retention, loyalty and lifetime value? How do they connect products to business outcomes? Enter Amplitude. We are a digital analytics platform. We help every business optimize the business value of digital product innovation. We’re the competitive edge to not only survive—but thrive—in the new era.

Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question: "How do our digital products drive our business?

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Mastering retention

User retention is critical to growth. Without retention, products become a leaky bucket you can pour in as many dollars as you like into marketing, advertising, and user acquisition, and still wind up with no long-term customers. Amplitude’s Mastering Retention Playbook will help you:

Whitepaper Customer Service Best Practices

The North Star Playbook

Many companies are looking for opportunities to better align goals to business impact. If your team is measuring impact by how quickly you create new products, and not the value you bring to the business, it’s time to revisit your North Star metric. The North Star is one key metric that quantifies the business impact of your product team. When well-defined, it does the following:

Whitepaper Sustainable Business Growth Business Analytics Business Metrics