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The North Star Playbook

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Many companies are looking for opportunities to better align goals to business impact.


If your team is measuring impact by how quickly you create new products, and not the value you bring to the business, it’s time to revisit your North Star metric.


The North Star is one key metric that quantifies the business impact of your product team. When well-defined, it does the following:

  • Measure customer value
  • Represent the current product strategy
  • Be a leading indicator of revenue
  • Are you ready to align your product team’s progress with tangible revenue and business growth? Read the North Star Playbook today.


Download the Whitepaper

  • Are you currently using an analytics tool to empower your teams with self-service product insights?

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