Buy or build? Securing competitive edge for ecommerce businesses

The article discusses how personalisation, agility and customer centric design are all key contributing factors to why companies should build and not buy their ecommerce platforms.

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Ecommerce: boosting business expansion, data optimisation, personalisation and profit

Ecommerce sales in Western Europe reached £328.91 billion in 2022, up 116% from 2015, with the UK leading the market share at 26.5% and Germany following at 19.6%. Despite the growth, challenges remain in enhancing customer experience, building brand loyalty, and addressing issues like technology integration and complex payment options.

Omnichannel retail: more platforms, more problems?

Omnichannel retail offers new revenue streams and customer reach but presents challenges in fraud prevention. Fraudsters exploit weak points, like payment cancellations and stolen credit cards. Retailers must effectively manage fraud, invest in AI, and prioritize security to maintain consumer trust and optimize sales experiences across channels.

Putting consumers at the heart of the supply chain

The way we shop has changed, with people increasingly looking to the convenience of buying online rather than making a trip to the shopping centre or high street. And with this shift has come a parallel move towards direct-to-consumer (DTC) selling, a model which cuts out intermediaries and calls for a more consumer-centric supply chain.