Geopolitical conflicts, the impact of climate change and the increased frequency of natural disasters are exacerbating risks. Evolving trade relationships further complicate the situation, adding to the possibility of shortages or increased costs of goods and components.
To deliver despite these disruptions, FMCG brands must look at ways to rethink their supply chains and understand the ways to make them more resilient. 82% of fast-moving consumer goods businesses say collaboration drives supply chain resilience. But most don’t act on it, and that’s a costly gap.
An insightful way forward is by looking at the strategies employed by resilience frontrunners and implementing these learnings in building supply chains that anticipates problems, are responsive to market demands and ensure uninterrupted movement of FMCG products to global shelves.
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